Le Parchamp

The Allure Of Understated Elegance, Made Real

Project Information
Situated in a district that doesn’t quite first come to mind when you think of Paris, outside the familiar arrondissements, but a place that has always been at the forefront of change with a low-key charisma that lures you in. A destination that connects you to the best of the capital, with a neighbourhood feel encircled by nature; the flowing river of the Seine and the trees and flowers of the whimsical parks. Our concept of Subtly Brilliant was conjured in the facade of an iconic old bank that stands out-of-time, married to a charming confidence and the hint of something intriguing. It boasts the romance of tradition and the fearlessness of modernism, but is in thrall to neither. It is its own place, created to ensure that those who pass through its doors feel the vibrant energy of a neighbourhood and calming qualities of a retreat. Le Parchamp is the allure of understated elegance, made real.

Brand Strategy
Brand Identity
Brand Activation
Art direction
Website design
Print collateral design

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