Mount Juliet Estate stands as a monument to both past times and pastimes

Mount Juliet Estate is a 270-year-old Irish Estate built for one Juliet Butler, as a gift from her husband to represent his undying love for her. Today, it is a stately Manor House, world-class golf course, spa and wellness centre, renowned equestrian centre, with falconry, fishing facilities and a Michelin star restaurant. We used the idea of “Where pastimes meet past times” to symbolise the evolution of the estate, developed to encompass more than just the love between two people, but the Irish tradition and passion of being in the great outdoors. We brought the character, the passion, generosity and timelessness of the estate to life through a delicate, considered and nostalgia-evoking brand identity, whilst reuniting the stories and experiences that had been lost in time. The hotel now stands as a monument to both its history and pastimes, combined with the everlasting spirit of love and affection on which it was founded.