Mount Juliet Estate

From A Disconnected Estate Where People Fell Short Of What It Had To Offer

Project Information
Mount Juliet Estate is a 270-year-old Irish Estate built for one Juliet Butler, as a gift from her husband to represent his undying love for her. Today, with a stately Manor House, world-class golf course, renowned equestrian centre, falconry and fishing facilities. Our concept “Where pastimes meet past times” symbolises the evolution of the estate, developed to encompass more than just the love between two people, but the Irish tradition and passion of being in the great outdoors. We brought the character, the passion, generosity and timelessness of the estate to life through a delicate, considered and nostalgia-evoking brand whilst reuniting the stories and experiences that had been lost in time. The hotel now stands as a monument to both past times and pastimes, combined with the everlasting spirit of love and affection on which it was founded.

Brand Strategy
Brand Identity
Brand Activation
Brand Experience Design
Interior consultancy
Website design and development
Print collateral design

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