The Rox

Where Boundaries Between Old And New Blur

Project Information
Milan is a transforming city, challenging the rest of Italy. Not solely relying on tradition, but a prodigy for change and innovation allowing people to live better and anticipate the challenges of the future. The Rox takes living to new heights, where boundaries between old and new blur as you step past a silhouette modelled on Milanese rational architecture and into sleek, modern interiors. A reflection of its best-of-both-worlds location between historic Isola and cosmopolitan Porta Nuova. Our concept of Origin’s Rising showcased this new residence as a catalyst for change, where we release our origin’s to their full potential. The Rox is where the past is saluted, the present enhanced and the future unfolds.

Brand Strategy
Brand Identity
Brand Experience Design
Interior consultancy
Website design
Print Design

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